terms of use for users

When registering on the Firstline Application by clicking “Continue” or any other action expressing explicit consent to use the Firstline Application, accepts the Terms on behalf of the User, agrees to the Privacy Policy available at: https://firstlinevip.com, and confirms that:

• (a) accepts these Rules and the Privacy Policy on behalf of; and
• (b) has read and understood these Rules.

By accepting these Terms, User agrees to be bound by them as if they were additionally in writing and signed by Authorized Representatives of both Parties.

2.1 All Users are obliged to provide all necessary data, including personal information required for registration and use of the application. The User hereby represents and warrants that the information provided about him/her is true, accurate and complete. In particular:

• Your personal information (first name, last name, sex (gender), date of birth),
• Your photo as a profile avatar (optional),
• Your email address,
• Contact phone number (currently not widely available),
• Your bank account, credit card account and checking accounts to be used to open, fund and maintain a Firstline Wallet using Currency as defined below.

Unless otherwise provided by these Rules, the following terms shall be defined as follows:

• "Applicable Law" means any international, federal, state or local law, regulation or rule that governs or pertains to these Rules or any services or transactions related to these Rules.
• "Customer" means any customer, user, buyer, person or entity that uses the Firstline Application to purchase or initiate transactions with a Partner. Furthermore, a Customer may also be any individual who visits a Partner’s rewards as a result of a post published in the feed of the Firstline application.
• "Partner" means a business (for example, a restaurant, store, or other commercial organization) that participates in the Firstline program, downloads the business version of the application (Firstline Platform), agrees to the terms of the platform, and uses it to attract customers, pay bonuses (Firstline Points), and interact with users through Firstline's social functionality.
• "Firstline Application" means mobile application of a comprehensive free-to-download and use digital solution encompassing programmatic tools designed to streamline business operations for analytics, communication, and operational efficiency that operates loyalty program management, marketing tools, facilitates efficient data handling, customer relationship management, and integration with third-party systems to provide real-time synchronization and automation.
• "Firstline Points" means rewards accrued to a Customer who purchases goods or services from any Partner, invites another user or company to join Firstline, and such invited or interacted user or company purchases goods or services from any Partner through Firstline.
• "Firstline Commission" refers to the charges applied to Partners for using the Application’s services, including transaction processing, Firstline Points distribution, and account maintenance. These fees are deducted from the Partner’s Firstline Wallet or transactions.
• "Friends and Benefits" means users who were engaged to visit a participating Partner and become its Customer by viewing a Customer’s post on the Firstline Social Feed.
• "VIP Credits" means Firstline Points received by Customers after making a purchase.
• "Royalties" means Firstline Points received by users for engaged Friends and Benefits or interacting in promotional activities.
• "Currency" means the local currency of Firstline, equivalent 1:1 to the local currency of the country chosen by the Partner as the main currency in the Firstline account. The application currency is intended for use by the Partner: (i) to pay out Firstline Points to the Customer who buys goods and services using Firstline; (ii) to give out Firstline Commission. The Company reserves the right, at its sole discretion, to use another or additional currency for issuing Firstline Points in order to create additional liquidity for all users.
• "Wallet" means a secure and internal digital wallet on the Firstline Application that allows: (a) Partners to fund their Currency balances, from which Partners can pay Firstline Points in the form of Currency; (b) Customers to accumulate Firstline Points they receive from Partners; and make purchases from other Partners. For the avoidance of any doubt, each Partner or Customer must own and control their own Wallet, and transactions made using the Wallet are the sole responsibility of its owner.

When a Customer pays their bill, Firstline will automatically deduct from the Partner’s wallet the equivalent amount of Firstline Points accrued to the User and transfer it to the User’s wallet. Additionally, for every 1 unit of Currency (e.g., 1 AED, USD, etc.) in Firstline Points accrued to the User, a Firstline Commission of 0.20 units of Currency will be deducted from the Partner’s Wallet and transferred to the Company’s Wallet as a service commission. The use of Firstline Points by User may be subject to restrictions and conditions outlined in Section 11 of these Rules.

In order to avoid any doubt, the Company does not act as a credit card company, a payment processing agent, or a handling agent between the Partner and the User. When the Customer purchases goods or services, the Customer pays the Partner directly to the bank account specified by him using a credit card, debit card in accordance with the Partner's own instructions and policies. The Company is not responsible for and does not participate on behalf of any Partner, business, or other person in the collection of payments for the purchase of any goods or services by any End Customer or other customer.

As far as Firstline integrates with reservation systems like SevenRooms or other similar to enable automated data exchange, when a Customer who is a user of the Firstline Application makes a purchase, the Partner identifies the Customer, locating them by phone number or using their member code, (depending on system applied). Thus, when a Customer completes a purchase, Firstline automatically receives transaction data within 30 minutes, and that transaction is automatically published in the Firstline Social Feed, visible to friends, followers, and other users because while making a reservation through such systems, a phone number linked to a Customer's Firstline account. Only the Customer can further edit the post by adding images or details about the purchase. Friends and followers can interact with the post by liking, commenting, or sharing it on other social networks, generating new customers for the Partner.

Based on transaction data, Firstline points are credited as follows:

• VIP Credits: Automatically credited to the Customer’s account after each purchase. The Partner is responsible for determining the rates of VIP Credits. The percentage must be specified by the Partner in their settings on the Firstline Application.
• Royalties: Automatically credited to the account of the Customer who engaged Friends and Benefits after those individuals make purchases from any Partner. The Partner also determines the rates of Royalties. The percentage must be specified by the Partner in their settings on the Firstline Application.

The Partner may modify the rates of both VIP Credits and Royalties at their discretion. However, any changes to these rates will not affect transactions already completed by Customers. The rates of VIP Credits and Royalties applicable to a specific Customer will be fixed based on the rates in effect on the date their transaction is published in the Firstline Social Feed. For clarity, the date of publication of a Customer's receipt in the Firstline Social Feed will serve as the reference point for determining the applicable VIP Credits for that transaction and Royalties rates for transactions caused by such publications.

The Partner is obliged to ensure that all changes to VIP Credits and Royalty rates are promptly updated on the Firstline Application and communicated clearly to Customers, where applicable, to maintain transparency and compliance with these Rules.

When a User (Customer) makes a purchase through a Partner on the Firstline Application (using a receipt, bank card, or in-app Currency), the Firstline system may, with the User’s consent, display information about the transaction in the internal Firstline Social Network feed. This may include:

• a) a photo or digital copy of the receipt (uploaded by the User only);
• b) the name of the Partner where the purchase was made;
• c) a description of the purchased goods, services, or items.

This information may be visible to the User’s friends, followers, and other Users of the Firstline Application, who may interact with the post (like, comment, share), and may be encouraged to make similar purchases from that Partner, thus earning Firstline Points and Royalties through the Partner’s programs available.

Users can adjust privacy settings in the Application to control who sees their activity feed (e.g., limiting visibility to specific groups). However, restricting access entirely may affect the platform’s ability to verify engagement, potentially impacting the accrual of Firstline Points tied to social interactions (e.g., Friends and Benefits rewards).

Only the User has the right to upload or allow the publication of a receipt or any transaction-related information. Partners are not entitled to do so and violation of this clause will be considered and subject to penalties as for disclosure of the User's personal data.

The Company processes transaction-related data and displays it on the Application only to the extent permitted by applicable law and solely for the purposes described in these Terms. The Company will never publish or share any sensitive personal information (bank account or card numbers, social security numbers, home addresses). Such personal data of Users will not appear in the Firstline Social Network or on any other section of the Application unless strictly required by law.

By uploading transaction data (e.g. a receipt or review), the User acknowledges that such information may become publicly visible within the Firstline network, subject to the User’s privacy settings.

Refund policies typically define:

• When refunds are allowed (e.g. defective goods, canceled services);
• Time limits for refund requests (e.g. 14 days or as per law);
• How refunds are processed (e.g. to the original payment method).

Firstline Points and Refunds:

• Firstline Points from a transaction remain pending until the refund period expires.
• If a refund is approved, the earned Points will be deducted from the User’s Wallet and returned to the Partner.
• How refunds are processed (e.g. to the original payment method).

Refunds and related disputes are resolved directly between Users and Partners. The Company is not a party to such transactions and does not enforce refund terms.

These Rules take effect from the moment the User accepts them and remain in force until the earliest of the following: (i) the User’s account is deleted by the User or by the Company on the grounds provided by these Rules; or (ii) the User ceases to use the Firstline Application. Upon termination, all obligations under these Rules cease, except for those that, by their nature or terms, are intended to survive termination.

Neither the Company nor its successors, subsidiaries, and affiliates, nor agents or subcontractors shall be liable for any delay or failure to perform its obligations under the Rules in the event that the delay or failure is due to any of the following circumstances:

• (a) failure, interruption, or damage to any hardware, software, or other telecommunications or data transmission systems;
• (b) the Company's belief that the transaction is unauthorized or fraudulent or poses a security risk;
• (c) or circumstances beyond the control of the Company.

NOTWITHSTANDING THE FOREGOING, IN NO EVENT WILL THE COMPANY BE LIABLE TO A CUSTOMER OR PARTNER FOR ANY CLAIMS OR LIABILITIES RELATED TO THESE RULES. THE COMPANY, ITS AFFILIATES, SUBSIDIARIES, AGENTS, OR SUB-CONTRACTORS SHALL NOT BE LIABLE TO THE USER OR PARTNER OR THIRD PARTY FOR ANY DAMAGES.

Address for suggestions and complaints Email: info@sessia.com.

Applicable law and jurisdiction. Any contradictions, disputes, demands, claims, or grounds for action (including the interpretation and scope of this clause) are considered by the Dubai International Arbitration Center and based on the current legislation of the United Arab Emirates.

Changes. Unless otherwise provided in these Rules, the Company has the right to change any of the provisions of the Rules by publishing the changes on its information resources https://firstlinevip.com.

Assignment. The Company has the right to transfer its rights and obligations in accordance with the Rules to a third party. The Partner may not assign, transfer, or sublicense, including by operation of law, any of its rights, obligations, or obligations to, in whole or in part, any person or entity without the prior written consent of the Company.

If certain provisions of these Rules are wholly or partly invalidated, the validity of the remaining provisions shall remain in force. A provision that has become invalid is considered to be replaced by another one that is closest in meaning and purpose. The same applies to possible omitted provisions of these Rules.

Applicable law. These Rules shall be governed by and construed in all respects in accordance with the laws of the United Arab Emirates.