Firstline Loyalty Program

• "Customer" means any customer, user, buyer, person or entity that uses the Firstline Application to purchase or initiate transactions with a Partner. Furthermore, a Customer may also be any individual who visits a Partner’s business as a result of a post published in the feed of the Firstline Application.
• "Partner" means a business (for example, a restaurant, store, or other commercial organization) that participates in the Firstline program, downloads the business version of the application (Firstline Platform), agrees to the terms of the platform, and uses it to attract customers, pay bonuses (Firstline Points), and interact with users through Firstline's social functionality.
• "Firstline Application" means mobile application of a comprehensive free-to-download and use digital solution encompassing programmatic tools designed to streamline business operations for analytics, communication, and operational efficiency that operates loyalty program management, marketing tools, facilitates efficient data handling, customer relationship management, and integration with third-party systems to provide real-time synchronization and automation.
• "Firstline Points" means rewards accrued to a Customer who purchases goods or services from any Partner, invites another user or company to join Firstline, and such invited or interacted user or company purchases goods or services from any Partner through Firstline.
• "Friends and Benefits" means users who were engaged to visit a participating Partner and become its Customer by viewing a Customer’s post on the Firstline Social Feed.
• "VIP Credits" means Firstline Points received by Customers after making a purchase.
• "Royalties" means Firstline Points received by Customers for engaged Friends and Benefits or interacting in promotional activities.
• "Wallet" means a secure and internal digital wallet on the Firstline Application that allows: (a) Partners to fund their Currency balances, from which Partners can pay Firstline Points in the form of Currency; (b) Customers to accumulate Firstline Points they receive from Partners; and make purchases from other Partners. For the avoidance of any doubt, each Partner or Customer must own and control their own Wallet, and transactions made using the Wallet are the sole responsibility of its owner.

Customers are identified via their authorized phone number in the Firstline Application when making reservations through SevenRooms or other integrated systems. Transactions completed by Customers using this phone number will automatically trigger Firstline Points accrual.

How VIP Credits Are Earned

• Purchases with Partners: When a Customer pays for goods or services at a Partner’s business, they earn VIP Credits in the form of Firstline Points. One Firstline Point is equivalent 1:1 to the local currency of the country chosen by the Partner as the main currency in the Firstline account.
• Earning Rate: 3% of the purchase amount (default rate unless the Partner has adjusted it at their discretion and/or set a specific rate for individual items in the cheque).
• Automatic Crediting: Firstline Points are automatically credited to the Customer’s Wallet in the app once the Partner confirms the payment or closes the reservation.
• Cheque: When the Partner confirms payment or closes the Customer’s reservation after the latter has made a purchase(s), a transaction with accrued VIP Credits appears in the Wallet. Tapping it reveals the Partner’s brand, the waiter’s or seller’s name, the purchased items and services, their prices, the total amount, and the VIP Credits earned.

Conditions

• Expiration: VIP Credits do not expire unless the Customer has removed their account.
• Transparency: Users can track point accruals in the “Wallet” section of the Firstline Application. In case of discrepancies, users can contact support via email support@firstlinevip.com.
• Modification: Partner may modify VIP Credits earning rate, including setting a different rate for each tier, and is obliged to ensure that all changes to VIP Credits rates are promptly updated on the Firstline Application and communicated clearly to Customers.

How Royalties Are Earned

• Purchase with Partners: The system credits the Сustomer with Royalties in the form of Firstline Points based on the order amount of the engaged Friends and Benefits after they are attracted by the Сustomer’s automatic post to visit a Partner.
• Earning Rate: 7% of the engaged Friends and Benefits purchase amount (default rate unless a Partner has adjusted it at their discretion).
• Automatic Crediting: Firstline Points are automatically credited to the Customer’s Wallet in the app after the Partner confirms the engaged Friends and Benefits payment or closes their reservation after payment confirmation.

How Friends and Benefits Are Attracted

• One Customer can attract an unlimited number of Friends and Benefits through automatic posts, including different posts from the same brand, provided that the Friends and Benefits for each post are unique.
• A user can only become Friends and Benefits for one Customer’s post for a specific brand. If a Customer has viewed several posts from one brand by one Customer, they only become Friends and Benefits for the first post they viewed.
• After the Friends and Benefits user has paid for the order and the Customer has been credited with the reward, the user ceases to be Friends and Benefits for that post. The Customer can re-attract this user as Friends and Benefits through a new post of the same brand after revisiting the Partner’s business and paying for the order.

Conditions

• Expiration: Royalties do not expire unless the Customer has removed their account.
• Transparency: Customers can track point accruals in the “Wallet” section of the Firstline Application. In case of discrepancies, users can contact support via email support@firstlinevip.com.
• Modification: Partner may modify Royalties earning rates, including setting a different rate for each tier, and is obliged to ensure that all changes to Royalties rates are promptly updated on the Firstline Application and communicated clearly to Customers.

How VIP Credits Sharing Works

• The Customer can share VIP Credits, earned for a specific order, within 24 hours after an automatic post appears in their feed.
• When a Customer reserves a table for two or more people, the Firstline Application publishes an automatic post after payment is confirmed or the reservation is closed. This post includes a button (showing two animated arrows on a coin) that allows the Customer to share the reward.
• The Customer can only share their VIP Credits with other Firstline users.
• The Customer can share their VIP Credits equally or enter a custom amount for each person.
• Once the VIP Credits for a specific order have been shared, the corresponding transaction appears in the Wallets of all participants.

Bronze

• Eligibility: Bronze is the entry-level tier for all new Firstline Customers (free enrollment). Upon joining, a Customer is placed at Bronze tier with 0 spending (the starting point for earning towards higher tiers).
• Description: The entry level assigned automatically upon registration in the Firstline Application.
• Spending Threshold: AED 0–49,999.

Silver

• Eligibility: Silver is the mid-level tier assigned automatically once a Customer accumulates the required spending threshold.
• Description: The mid-level tier for clients who show regular spending and engagement.
• Spending Threshold: AED 50,000–149,999.

Gold

• Eligibility: Gold is the premium-level tier assigned automatically once a Customer accumulates the required spending threshold.
• Description: The premium-level tier reserved for high-spending Customers.
• Spending Threshold: AED 150,000–449,999.

Platinum VIP

• Eligibility: Platinum VIP is the elite-level tier assigned automatically once a Customer accumulates the required spending threshold.
• Description: The elite tier for top spenders and key VIPs, offering the highest level of exclusivity.
• Spending Threshold: AED 450,000 and above.

*To view the benefits of a specific Partner, go to the map, select the Partner, and tap on the question mark.