terms of use for partners

When registering on the Firstline platform by clicking the "Continue" button or by any other action expressing explicit consent to use the Firstline platform by integrating it with any existing Partner’s systems, such as reservation systems (e.g., SevenRooms), payment systems, or any other tools that automate the transfer of customer data, the Partner's authorized representative ("Authorized Representative") accepts the Rules on behalf of the Partner, agrees to the Privacy Policy available at https://firstlinevip.com, and confirms that the Authorized Representative:

• (a) is authorized to accept these Rules and the Privacy Policy on behalf of the Partner; and
• (b) has reviewed and understood these Rules.

By accepting these Rules, the Partner agrees to their binding nature as if they were or, when necessary are to be additionally executed in writing and signed by both Parties' Authorized Representatives.

Additionally, the Partner may download the Firstline platform free of charge and configure their loyalty programs within the Firstline application.

The Partner is obliged to provide all the necessary data, including corporate, banking and legal information about their activities. The Partner represents and warrants that the information provided to the Company about the Partner and their activities is true, accurate and complete. In particular:

• Your company name and other corporate organizational information
• Your business email address and the identity of the designated contact person
• Your business address and phone number
• Your registration number and Tax Identification Number
• Your bank account, credit card account, and checking accounts, which will be used to open, fund and maintain your Firstline wallet using the Currency as defined below.

Unless otherwise provided by these Rules, the following terms shall be defined as follows:

• "Applicable Law" means any international, federal, state or local law, regulation or rule that governs or pertains to these Rules or any services or transactions related to these Rules
• "Customer" means any customer, user, buyer, person or entity that uses the Firstline platform to purchase or initiate transactions with a Partner. Furthermore, a Customer may also be any individual who visits a Partner’s business as a result of a post published in the feed of the Firstline application.
• "Firstline Platform" means any of a comprehensive free-to-download and use digital solution (website, CRM. mobile or other application) encompassing programmatic tools designed to streamline business operations for analytics, communication, and operational efficiency that operates loyalty program management, marketing tools, facilitates efficient data handling, customer relationship management, and integration with third-party systems to provide real-time synchronization and automation.
• "Firstline Points" means rewards accrued to a Customer who purchases goods or services from any Partner, invites another user or company to join Firstline, and such invited or interacted user or company purchases goods or services from any Partner through Firstline.
• "Firstline Commission" refers to the charges applied to Partners for using the platform’s services, including transaction processing, Firstline Points distribution, and account maintenance. These fees are deducted from the Partner’s Firstline Wallet or transactions.
• "Friends and Benefits" means users who were engaged to visit a participating Partner and become its Customer by viewing a Customer’s post on the Firstline Social Feed.
• "VIP Credits" means Firstline Points received by Customers after making a purchase.
• "Royalties" means Firstline Points received by users for engaged Friends and Benefits or interacting in promotional activities.
• "Currency" means the local currency of Firstline, equivalent 1:1 to the local currency of the country chosen by the Partner as the main currency in the Firstline account. The application currency is intended for use by the Partner: (i) to pay out Firstline Points to the Customer who buys goods and services using Firstline; (ii) to give out Firstline Commission. The Company reserves the right, at its sole discretion, to use another or additional currency for issuing Firstline Points in order to create additional liquidity for all users.
• “Wallet” means a secure and internal digital wallet on the Firstline platform that allows: (a) Partners to fund their Currency balances, from which Partners can pay Firstline Points in the form of Currency; (b) Customers to accumulate Firstline Points they receive from Partners; and make purchases from other Partners. For the avoidance of any doubt, each Partner or Customer must own and control their own Wallet, and transactions made using the Wallet are the sole responsibility of its owner.

The Partner hereby grants the Company a non-exclusive, non-transmissible, non-transferable, royalty-free license to use the Partner’s trademarks, service marks, and logos ("Partner Trademarks") solely for the purposes of marketing and providing services to the Company, the Firstline website, and platform.

Additionally, the Partner grants the Company permission to use and publish any photographs owned by the Partner in the feed of the Firstline application or other promotional materials related to the platform.

To ensure uninterrupted reward distribution, the Partner must maintain a minimum balance of 10,000 AED (UAE Dirhams) in their Firstline Wallet at all times. The wallet can be replenished using one of the following methods:

• (i) bank transfer to the Company's account;
• (ii) payment with a corporate credit card; or
• (iii) an electronic wallet connected to Firstline ("Replenishment").

When a Customer pays their bill, Firstline will automatically deduct from the Partner’s wallet the equivalent amount of Firstline Points accrued to the Customer and transfer it to the Customer’s wallet. Additionally, for every 1 unit of Currency (e.g., 1 AED, USD, etc.) in Firstline Points accrued to the Customer, a Firstline Commission of 0.20 units of Currency will be deducted from the Partner’s Wallet and transferred to the Company’s Wallet as a service commission.

The use of Firstline Points by Customers may be subject to restrictions and conditions outlined in Section 11 of these Rules.

Replenishing the Firstline Wallet does not constitute a purchase of any product or service from the Company but merely represents a deposit into the Partner's account. The Partner retains the right to withdraw any remaining funds from their Firstline Wallet, minus applicable fees as determined by relevant payment systems or the Company.

If the balance in the Partner’s Firstline Wallet falls below 10,000 AED or is insufficient to cover the required deductions for Customer Firstline Points and service fees, transactions involving Firstline Points will be rejected until the Partner replenishes their account. This ensures that all reward payouts are processed seamlessly and without interruption.

The Firstline Platform allows a Partner to assign four (4) levels of access and control over a Partner’s Firstline account to Partner employees and representatives as follows:

• "Editor". The Editor can only edit products, text descriptions, and content in the Firstline Platform Partner’s profile. The Editor has no right to accrue Firstline Points to Customers and other users.
• "Cashier". The Cashier has the right to distribute and approve Firstline Points to End Customers and other users.
• "Administrator". The Administrator has the right of an editor and a cashier and can grant access to any employee and representative of the Partner.

The Partner is responsible for providing truthful profiles of all of the Partner’s editors, cashiers, and administrators without omitting or misrepresenting any material information that could compromise the integrity of an employee or representative or their ability to conduct business through Firstline without committing fraud or other illegal activities.

In order to avoid any doubt, the Company does not act as a credit card company, a payment processing agent, or a handling agent between the Partner and the Customer. When the Customer purchases goods or services, the Customer pays the Partner directly to the bank account specified by him using a credit card, debit card in accordance with the Partner's own instructions and policies. The Company is not responsible for and does not participate on behalf of any Partner, business, or other person in the collection of payments for the purchase of any goods or services by any End Customer or other customer.

The Partner is solely responsible for ensuring how they conduct transactions, including the accrual of Firstline Points to Customers, in a Currency that is permitted and not prohibited in the country(s) and jurisdictions in which the Partner operates. The Partner shall be solely responsible for the compensation of damages, defense, and indemnification of the Company, as well as all its beneficiaries and officials, for all claims, actions, or liability arising from any transactions with Currency that violate the law of any state.

As far as Firstline integrates with reservation systems like SevenRooms or other similar to enable automated data exchange, when a Customer who is a user of the Firstline Application makes a purchase, the Partner identifies the Customer, locating them by phone number or using their member code, (depending on system applied). Thus, when a Customer completes a purchase, Firstline automatically receives transaction data within 30 minutes, and that transaction is automatically published in the Firstline Social Feed, visible to friends, followers, and other users because while making a reservation through such systems, a phone number linked to a Customer's Firstline account. Only the Customer can further edit the post by adding images or details about the purchase. Friends and followers can interact with the post by liking, commenting, or sharing it on other social networks, generating new customers for the Partner.

Based on transaction data, Firstline points are credited as follows:

• VIP Credits: Automatically credited to the Customer’s account after each purchase. The Partner is responsible for determining the rates of VIP Credits. The percentage must be specified by the Partner in their settings on the Firstline platform.
• Royalties: Automatically credited to the account of the Customer who engaged Friends and Benefits after those individuals make purchases from any Partner. The Partner also determines the rates of Royalties. The percentage must be specified by the Partner in their settings on the Firstline platform.

The Partner may modify the rates of both VIP Credits and Royalties at their discretion. However, any changes to these rates will not affect transactions already completed by Customers. The rates of VIP Credits and Royalties applicable to a specific Customer will be fixed based on the rates in effect on the date their transaction is published in the Firstline Social Feed. For clarity, the date of publication of a Customer's receipt in the Firstline Social Feed will serve as the reference point for determining the applicable VIP Credits for that transaction and Royalties rates for transactions caused by such publications.

The Partner is required to ensure that all changes to VIP Credits and Royalty rates are promptly updated on the Firstline platform and communicated clearly to Customers, where applicable, to maintain transparency and compliance with these Rules.

Each Partner is solely responsible for establishing their own refund policy in compliance with applicable laws and regulations governing their operations.

Partners must clearly define the conditions under which refunds are allowed, including but not limited to:

• The eligibility criteria for refunds (e.g., defective goods, canceled services).
• The timeframe within which a refund request can be made (e.g., 14 days or as required by law).
• The method of refund (e.g., to the Customer’s original bank account or payment card).

For Clients of Partners subject to legally mandated refund procedures, Firstline Points accrued from a transaction will only become available for use by the Customer after the expiration of the legally prescribed refund period. During this period, the Firstline Points will remain in a pending state and cannot used by the Customer.

If a Customer requests and is granted a refund, the following process applies:

• The equivalent amount of Firstline Points credited to the Customer for the refunded transaction will be deducted from their Wallet within 24 hours of refund confirmation by the Partner. The Firstline system will automatically return the deducted Firstline Points to the Partner’s Wallet.
• The Partner acknowledges that all disputes related to refunds are solely between the Partner and the Customer and that Firstline is not a party to such disputes. The Company does not act as a buyer or seller of goods, services, or products offered by Partners on the Firstline platform and is not responsible for enforcing any refund policies or resolving disputes related thereto.

The Partner represents and warrants during the Term that: (a) Partner will at all times comply with all Applicable Laws and will not receive or transfer funds through Firstline or use Firstline for any illegal, fraudulent or misleading activity, including illegal gambling, money laundering or terrorist financing; (b) all information about the Partner and their activities provided by the Partner to the Company is true, accurate and complete; (c) Partner shall refrain from any unfair trading practices as defined in the laws of relevant jurisdictions, including, but not limited to, false or misleading advertising, harassment of other Firstline users, and false and defamatory statements about any competing Partner; (d) promptly respond to questions and comments from Firstline users through the Firstline support service available on the Firstline application; (e) Partner has the necessary rights, powers and opportunities to enter into these Rules and the Partner Agreement and fulfill its obligations.

In addition to the foregoing, the Partner also represents and warrants that:

• The Partner does not conduct business in any country blacklisted by the International Task Force on Financial Action (Money Laundering) (FATF), and also does not have its affiliates and subsidiaries and local bank accounts there;
• The Partner's authorized officials are of legal age to enter into a binding contract and no court has prevented any agreements from being entered into;
• The Partner has not previously been suspended or excluded from Firstline.

The Partner is solely responsible for informing the Company in the event of a change in any of the above warranties and representations as a result of a future event, as well as for covering damages, defending and indemnifying the Company, as well as all its beneficiaries and officials for all claims arising from the foregoing responsibility. The detection by the Company of violations of the warranties or representations of the Partner contained in accordance with this clause 14 will lead to the immediate termination by the Company of these Rules and the Partnership Agreement, as additionally specified in clause 17 of these Rules.

Neither the Company nor its successors, subsidiaries, and affiliates, nor agents or subcontractors shall be liable for any delay or failure to perform its obligations under the Rules in the event that the delay or failure is due to any of the following circumstances:

• (a) failure, interruption, or damage to any hardware, software, or other telecommunications or data transmission systems;
• (b) the Company's belief that the transaction is unauthorized or fraudulent or poses a security risk;
• (c) or circumstances beyond the control of the Company.

NOTWITHSTANDING THE FOREGOING, IN NO EVENT WILL THE COMPANY BE LIABLE TO A CUSTOMER OR PARTNER FOR ANY CLAIMS OR LIABILITIES RELATED TO THESE RULES. THE COMPANY, ITS AFFILIATES, SUBSIDIARIES, AGENTS, OR SUB-CONTRACTORS SHALL NOT BE LIABLE TO THE USER OR PARTNER OR THIRD PARTY FOR ANY DAMAGES.

Address for suggestions and complaints Email: info@sessia.com.

• Applicable law and jurisdiction. Any contradictions, disputes, demands, claims, or grounds for action (including the interpretation and scope of this clause) are considered by the Dubai International Arbitration Center and based on the current legislation of the United Arab Emirates.
• Changes. Unless otherwise provided in these Rules, the Company has the right to change any of the provisions of the Rules by publishing the changes on its information resources https://firstlinevip.com.
• Assignment. The Company has the right to transfer its rights and obligations in accordance with the Rules to a third party. The Partner may not assign, transfer, or sublicense, including by operation of law, any of its rights, obligations, or obligations to, in whole or in part, any person or entity without the prior written consent of the Company.
• If certain provisions of these Rules are wholly or partly invalidated, the validity of the remaining provisions shall remain in force. A provision that has become invalid is considered to be replaced by another one that is closest in meaning and purpose. The same applies to possible omitted provisions of these Rules.
• Applicable law. These Rules shall be governed by and construed in all respects in accordance with the laws of the United Arab Emirates.